EMOTIONAL MARKETING. The power of emotions. It is still an endearing offspring, but little by little I am nourishing it with articles where Emotional Marketing, Storytelling, Experiential Marketing, Branded Content and, above all, EMOTIONS, have all the weight of what can be read here. Although I will also include the events in which I participate…
Social Networks as dissemination platforms. And I tell you this because Social Networks are, precisely, one of the best platforms to raise awareness and act, to spread messages where causes are the order of the day, although networks are a double-edged sword (this is already a topic for another debate, for other content). Following Mando’s…
I haven’t published for four months due to lack of time. Always the same story guys, and you don’t know how bad it feels to me because it’s not for lack of desire, on the contrary. Therefore, I really want to be able to contribute content that you (find) interesting. In fact, I have 2…
I must admit that I have pampered it much less than I should have, and than I would have liked, since those of you who know me know with complete certainty how much I love to write and contribute to others. That blissful lack of time or no-time. Those priorities called clients and projects that…
I already said that I don’t believe in resolutions because they are never fulfilled. We fill our mouths with false promises to ourselves and end up not fulfilling what we set out to do… unfortunately. We should learn to talk less and do more. Woody Allen already said it, things are not said, they are…
