So, detailing these possibilities, we can consider 4 scenarios where advertising can help with SEO routines: identify keywords; establish search intentions; brand exposure; gain backlinks. Scenario 1: Identify keywords To achieve results with SEO, establishing the keywords that will be the focus is essential. That’s because these words precisely represent what users are typing into Google. And accordingly, it will be necessary: produce content focusing on these words; monitor the positioning of your page in relation to these words; optimize content constantly. However, to establish which term to focus on, two primary factors usually ne to be consider: search volume; competition. Making it clearer: If the word doesn’t have search volume, there’s little point in ranking for it ( no one searches, so no one will enter your site ); If the word is very competitive, it will be very difficult to gain positions on the first page.
If you use Google Keyword Planner
So far so good, mainly because there are several tools that will help you find this information. However, we ne to remember that we are talking about Google’s core business. This means that he will not hand over information hand-in-hand. So, it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume. In a practical example, consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner , you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results special data below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize.
Which one has the most search volume
Which one has the most search volume? If you produce content for both, it will take a long time to know which is best. And your company may have spent time and money optimizing for a keyword that doesn’t produce results. This is where Google Ads comes in. With a little money, you can create campaigns using both keywords and compare the results of each one. Therefore, in a few weeks it will be possible to use this information to guide your content production and SEO optimization. Scenario 2: Establish search intent Search intent is a very interesting topic, and we will soon cover it in another article here. But, in short, what is search intent all about? Think about this: when you type pizzeria bh, you want: see pizzerias in BH with their respective locations or; Do you want to read articles Fax List talking about how to make pizza and why BH is a reference in this? More likely to be the first option, right? And Google knows this. Very simply.