Before discussing the benefits of the loyalty program, we should first study its meaning. Loyalty program or loyalty program is a marketing strategy in which a businessman provides rewards, discounts, cashback, and so on for customers.
The goal is to maintain customer loyalty so that they continue to buy products or use our services repeatedly. In addition, to attract the attention of potential new clients.
The company implements this program for the long-term sustainability of its business to maintain customer loyalty. As we know, customers are one of the keys to developing a business.
Without a buyer, a company automatically has no income. If something like this happens, then most likely the business will not last long, even threatened with bankruptcy.
Raise the Company Name for Free
If clients are satisfied with the loyalty program Indonesia Mobile Number List that you have implemented, they will voluntarily discuss it with other people. Examples include friends, relatives, and others. So, from word of mouth or spreading information by word of mouth, the loyalty program that you offer is getting more and more popular.
As a result, your company is also popular and is increasingly recognized by many people. So this one marketing strategy can also save costs for sure because it doesn’t incur costs.
Can Maintain Old Customers and Attract
The main goal of carrying out this one strategy is to maintain existing customers. Therefore, when implemented correctly, clients will always stay with your business. This is because they feel their needs are met plus other benefits.
In addition, the loyalty program can also attract new potential customers. Because, if you apply it in an interesting way, usually the audience will be interested in trying the product or service offered.
Conclusion
For now, promoting and retaining old customers is much easier than attracting new customers. This is because they have used the product FAX List or service you offer, so the business is recognized.
For new customers, the loyalty program can be one of the considerations for making a purchase transaction. They tend to prefer products that will reward one day.