Content marketing can be very effective. However, to be successful, you need a regular flow of interesting and engaging articles. That requires writers. While it may be tempting to hire an in-house team of content producers, outsourcing this function offers many advantages, not the least of which is cost savings.
The three most common outsourcing mistakes
Giving vague guidelines or (worse) no guidelines at all can be frustrating for all concerned. You may have an idea Ws Number List of what you want your article to look like, but if you don’t share that with your writer, your finished article could be something else entirely.
2. Not reviewing a prospective writer’s portfolio
Not all writers are alike. Each has his or her own voice, experience, and expertise.
To get a feel for a writer’s talent, it’s important to review samples of the writer’s work. Most writers will be happy to share samples or point you toward articles they have published online.
3. Not understanding your budget.
Not knowing what outsourcing is going to cost you can also be frustrating.
You might find a great writer who fits your needs, have them write an article or two, and then have to pull the plug on the project because you don’t have the money to keep them writing for you.
Should you outsource content writing?
Outsourcing your content writing can be a great advantage.
Not only will it likely save you money and time in the long run, but it gives you different voices and can ramp up your content marketing efforts much more quickly than if you tried to write dozens and dozens of articles with the same one or two staff writers.
According to “Forbes” magazine, 84 percent of business-to-business marketers outsource their content creation and 55 percent of business-to-consumer marketers do.
The magazine lists flexibility, cost, and different voices as the advantages most commonly given for using outsourcing.
Outsourcing your content marketing with WriterAccess
WriterAccess makes it easy to find qualified, experienced writers with a skill set that matches your writing needs.
We have a talent pool of more than 15,000 writers and editors with expertise that ranges from real estate and law to e-commerce and digital marketing. Most writers on the platform have detailed profiles with samples of their Fax List work, so you can get a feel for the type of content they produce.