Some companies manage to work without a desk, just like Zapier. Wade Foster will give you all his secrets for combining remote work, effective management and growth.We interviewed Yvain Ducrocq, Interflora’s digital communications manager, about the brand’s social media strategy. Click here to read the original article published in the Moderator’s Blog. Interflora public speaking strategy Discover Interflora’s strategy for speaking out on social networks. It is one of the brands most often cited when talking about success in social media animation.
A unique and recognizable positioning
Interflora is regularly talked about for its speeches. Its animations and the events it launches on its social spaces.As possible to return to the office with advice to distill to your team. Those who can best talk about.Better still. Its phone number list editorial strategy allowed it to “personify” its brand. Giving it a unique and recognizable positioning. We will receive yvain ducrocq during a bdm round table. On january 28th devoted precisely to the personification .Of brands on social networks during inbound marketing france 2020 . An event of which we are partners. While waiting to see him perform live. We offer you an interview with interflora’s digital communication manager. Who gives us behind the scenes of his social media strategy.
To have a real impact and not only
Was his strategy written from the start? Interflora has been actively involved in social networks for 5 years. Our strategy was clear but it has evolved a lot over Fax List time, we have adapted to this medium by adapting our communications to have a real impact and not only “to be there to be there”. In addition, our baseline has changed from “The Power of Flowers” to “Messenger of your emotions” which has also had an impact on the content we broadcast. In which spaces are you present today? How, with what tone? We are present on Facebook , Twitter and Instagram.