How the Metaverse Impacts Social Media

Facebook announced the goal of becoming a metaverse company. For this, the company intends to invest around US$10 billion. In addition to changing the name of the group, which involves other social networks , to Meta. Thus, several doubts arose about this concept, unknown by many. Therefore, in today’s article we will talk about what metaverse is and how it can affect social networks and Digital Marketing as we know it. What is Metaverse In summary, the metaverse is a digital universe that simulates a reality parallel to ours. Thus, this term is used to indicate a new digital world, which tries to recreate reality in a virtual way through devices, virtual and augmented reality. This term was first mentioned in Neal Stephenson’s book Snow Crash in 1992. But this theme has also been present in fiction for quite some time.

This new concept intends to offer

Therefore, overall, it represents the idea of ​​a virtual world, similar to ours. As a shared parallel reality where people are represented by digital avatars. In this way, the user has access to a total immersion experience, where it is possible to interact and even do business. One of the main features of the metaverse is the game setting. Thus, users enter Singapore Phone Number List other worlds and interact with other people. However, the idea is to go beyond that. Expanding this universe, people will be able to live the way they want, even being able to: shopping hold meetings to go to work go to school interact with friends How would it work in practice? To understand how this new reality will work, we have two ideas: Augmented Reality Virtual Reality With augmented reality we bring some digital items to the real environment.

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the metaverse also intends to benefit

This function became quite popular a few years ago with the Pokémon GO game. In this game it was possible to see Pokémon monsters in our world through the camera of our cell phones. Thus, we had the virtual experience within our real world. With regard to Virtual Reality, the situation is the opposite. In this case, it is the user who is inserted into Fax List another entirely virtual world. Nowadays this is possible through the use of virtual reality glasses. Therefore, the way this process works is already known. So, the idea of ​​Meta (formerly Facebook) is to invest in immersion technologies and in the creation of personalized avatars. With that, you would be able to perform many actions together that today still don’t work so well due to the limitation of our technology.


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