Marketing strategies are often carefully crafted and planned to achieve a specific goal. Whether it’s generating brand awareness, increasing sales, or launching a new product. However, even the most well-thought-out marketing plans can be derailed by unforeseen circumstances. As a marketer, it’s crucial to be able to pivot your strategy in response. To unexpected changes in the market or other external factors. In this article, I will provide an example of a time when I had to pivot a marketing strategy due to unforeseen circumstances. I was working as a marketing manager for a start-up company that offered an online platform for freelance writers to connect with businesses in need of content.
strategy to target businesses that were willing
Our target audience was small to medium-sized businesses that needed high-quality content but didn’t have the budget for a full-time writer. We had a solid Denmark Phone Number List marketing plan in place that included content marketing, social media advertising, and influencer outreach. However, after a few months of implementing our marketing plan, we noticed that we weren’t getting the expected results. Our website traffic was low, and our conversion rate was even lower. We did some research and found out that there were several new competitors in the market that offered similar services, but at a lower price point. To make matters worse, we received negative feedback from some of our customers about the quality of the content they received.
We also changed our social media advertising
We realized that our platform was not attracting the right writers. And as a result, the quality of the content was suffering. We knew that we had to pivot our Fax List marketing strategy to address these issues. We decided to focus on improving the quality of the content on our platform and attract better writers. We also needed to differentiate ourselves from our competitors and emphasize our unique value proposition. To achieve these goals, we made several changes to our marketing plan. First, we increased our content marketing efforts to showcase the quality of the content on our platform. We started publishing more blog posts, white papers. And case studies that highlighted the expertise of our writers and the value they could bring to businesses.