purchase of a product in order to identify at which “point” they decided to purchase the product. Opinions differ when it comes to the exact details of where the decision to purchase took place. There are different attribution models and each of them favors Attribution examines the entire decision-making certain media. However, in practice it is common to evaluate based on the last cookie. Would you also like to get more out of your campaigns? We are happy to support you from the creation to testing of your advertising material. Simply contact us using the contact form below.
Today’s customer-centric and automated
CDP in companies – interview with Peter Hartmann DB to Data May 31, 2023Customer Data Platform – Increase loyalty and customer satisfaction with personalization. marketing is based on data and facts. That’s why I don’t find it surprising that customer data platforms are becoming more and more popular. Our agency has been working in the area of data & analytics in marketing for more than 15 years and dealt with the topic of CDP early on.
In real time based on the event streams
Mr. Peter Hartmann, founder of afo solutions ag, was in conversation FIX List with cmm360 magazine and explained everything worth knowing about the use of a CDP in companies. Read the full interview here Mr. Hartmann, could you briefly explain the term CDP?CDP stands for Customer Data Platform, the term is used very differently. We understand this to be a 360-degree user view that allows interaction with