Analyzing the posts of Sanremo 2022, the single best-performing post on Instagram was that of Måneskin . The guests of the first evening generated $735K in MIV® for Gucci . As commented above, Emma Marrone’s posts also contributed significantly to Gucci’s success. The singer, with just three placements, accumulated a Media Impact Value™ of almost $1 million for the brand.
In third place among the top social posts is the video from the Rai Media YouTube channel , featuring the prime time performance by Mahmood and Blanco, which earned $503K in MIV® .d
Among other notable posts, there is also that of Jovanotti .
With his publication on Instagram of the duet together with Gianni Morandi, the guest singer generated a Media Impact Value™ of $377K. And again, worthy of note is the post of the influencer Clio Zammatteo, better BTC Users Number Data known as Clio MakeUp . This is the only post not generated by an official protagonist of Sanremo 2022, which however managed to rank in our top 10, with $350K in MIV® .
Once again, the media buzz generated during Sanremo week has helped major fashion, luxury and beauty brands increase their brand performance thanks to the incredible visibility promoted by celebrities and influencers.
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Digital asset management software facilitates the flow of information, increases team productivity, and maintains greater control over each sample and product, its location, and its destination.
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2. Significant increase in media impact
Caroline Rush, Chief Executive of the British Fashion Council (BFC), said on the occasion of the first edition of London Fashion Week in virtual format :
“By creating a fashion cultural platform, we can adapt digital innovation to our current needs. We are working on something that Algeria Phone Number List can be a global showcase for the future.”
So, as the industry recovers from the pandemic, it seems that a combination of physical and online events is the way forward for collection launches.
Consumers will tend to move to online channels for purchases, but what about the professional audience? Communicating collections and campaigns to the press, buyers, stylists and other professionals will continue to be necessary to maximize the reach. Therefore, the use of digital galleries or virtual showrooms is another mandatory step that this global crisis has imposed.
#3 Maximize sales and publishing opportunities
As mentioned above, digital management of all. Processes carried out by a fashion or retail company offers a great opportunity. To control every stage of the supply chain.
Delays in sample entry or product loss are. Much less likely, and therefore make it easier for a team (such as PR) to fill more editorial opportunities .
If, in addition, the virtual showroom. Offers journalists the possibility to make their requests through a single platform, without the need for endless email chains… even better.
Digital Asset Management
4. Measure and analyze digital asset management
It may not be the most valuable benefit, but it is the most impactful for strategic business decisions.
Implementation of the digital asset management system
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