They are us to quickly Consequently. easily obtain advantages in terms of visibility and traffic volumes on the website. Why is it risky to circumvent common SEO rules if they provide considerable benefits? Because Google . but also other search engines. has evolv and become increasingly better at identifying irregularities and increasingly severe in assigning penalties. Using Black Hat SEO carries significant risks. this must be clear. Download Inside’s free guide now to discover all the 2022 SEO statistics! Why the “black hat” to identify prohibit SEO? The name of this branch of SEO does not have a technical or IT origin. but derives from black and white cinema.
In old western films. the good cowboys wore
They are us to quickly A white hat and. in complete contrast. the bad gunslingers email list wore a black hat . Hence White Hat SEO is the good part of optimization and Black Hat SEO is the side that rebels against the law of the search engine. You might be interest in: “SEO: what’s new on Google algorithms for 2022” What practices are not permitt by Google? black hat seo At one time. we could say at the dawn of SEO. one of the Black Hat practices that was us was the one that involv the massive insertion of keywords on a single page. technically keyword stuffing . sometimes cleverly hiding them. This method is now easily recogniz by Google and. therefore. is no longer us.
A system still us to deceive the search engine crawler
They are us to quickly The software that analyzes the contents of sites. is cloaking . which is bas on showing it a version of an extremely optimiz web page . but different from the one that displays the ‘user. The use of doorway pages (also call jump. bridge pages. gateway) Fax List also represents a shortcut to gain positions in SERP. especially if you want to position yourself for local search keys (examples: best plumber in Bologna. digital marketing agency in Rome . matrimonial lawyer in Milan). This type of page does not have quality content for the user.