When someone begins by reading that . they’re naturally inclined to wonder . “What is enough then What’s wrong with counting clicks and page views What should I measure ” These questions then fuel the reader with enough coals of curiosity to m Social Media Number Lookup Essentials ake him want to read on. Also . shorter sentences look like a piece of cake to read . which increases the chances of someone actually getting through your copy. This is a huge benefit because it’s harder to stop reading copy once you’re already interested and curious. . Deploy power verbs for maximum impact Good copy paints pleasing pictures in the minds of your prospects. It dives into their brains and engages their senses and emotions. This is where most writers make a fatal mistake. They rely on adjectives and limp words to add flavor to their copy .
Put as killer copywriter John Carlton said in
His book Kick Ass Copywriting Se Chinese Overseas Asia Number Data crets: Good copy goes light on adjectives. And heavy on action verbs. The right action verbs give your copy a muscular . grab-you-by-the-throat effect that keeps your reader glu Social Media Number Lookup Essentials ed to the screen. The example below shows the difference between fluffy adjectives and power verbs in creating vivid mental images: The stomach-turning news was extremely shocking. All of a sudden . he didn’t feel very good. He quickly sat down on the large black sofa and passed out. After powering up with verbs: The news hit him like a sharp hook to the stomach. He felt his heart rip . and an ocean of darkness washed through him as he collapsed into the sofa. Big difference . right When it comes to descriptive power and sharp imagery .
The second paragraph leaves the first
Adjective-infested one coughing in th Afghanistan Phone Number List e dust. Here are some examples of powerfully “verbed-up” sentences from Jon Morrow’s Serious Bloggers Only landing page: copywriting-jon-morrow-serious-bloggers Pay attention to some of the verbs he uses: Because they stumbled into popularity They are desperate to seize the o Social Media Number Lookup Essentialspportunity before it slips away from them. If you’re a serious blogger . you’re tired of wading through thousands of articles . reading contradictory advice . and trying to figure out how to piece it all together. See how alive and vivid the writing becomes with just a few well-placed sharp . powerful verbs Keep a thesaurus handy at all times . and be sure to have a swipe file on standby. This will help you inject strong verbs and words into your copy without ripping your hair out in frustration.