In the Ultimate Guide to Email Deliverability, we’ve already discussed what email deliverability is, why you need to regularly monitor it, and looked through the process of email deliverability audit from the inside out (haven’t checked this guide yet? Now’s the perfect time!).
But there’s something else a business email sender needs to know
and have on hand—special tools that will help keep email deliverability high-top.
I briefly covered just a few email deliverability tools in my previous post. Now, let’s take a more detailed look at the top email deliverability software for 2024 so that you can choose the perfect toolset for your unique business needs.
Outline:
What are email deliverability tools?
Email deliverability tool features
Why do you need an email deliverability tool?
Top 5 email deliverability tools: a quick comparison
12 finest email deliverability tools for 2024
How to choose your email deliverability toolset?
What are email deliverability tools?
Email deliverability tools are software applications or services that boost your emails’ chances of reaching the inbox rather than being flagged as spam. They analyze sender reputation, engagement, and email protocol adherence to identify potential issues and ensure optimal email delivery.
Email deliverability tool features
Email deliverability tools provide features such as technical email setup, email warm-up, bounce rate and email engagement tracking, DMARC reporting, recipient validation, sender reputation management, ready-made templates, and other guidance — all to increase your inbox placement.
As a rule, email deliverability software integrates with email marketing and testing tools. It can also be a part of more sophisticated marketing automation platforms that offer abundant features for growing email deliverability and enhancing overall email marketing performance.
Email deliverability tool features
Why do you need an email deliverability tool?
As per Forrester’s 2023 Total Economic Impact Study, using an average email deliverability tool for more than three years yields substantial results: boosting email delivery rates to 95%, enhancing ROI by 264%, increasing unique open rates to 11.3%, reducing the average email sending cost by 50% (from $0.20 to $0.10), and cutting the mean time to delivery by 78%.
With the global average inbox placement rates (IPRs) just under 85% in 2022, it’s good to know that about 1 in 6 legitimate emails didn’t hit the inbox. This means the companies who sent them Bank Database missed out on engagement opportunities, and the promoted stuff might have gone unnoticed. That’s why using email deliverability tools is crucial for keeping those delivery rates high over time.
Forrester’s 2023 Total Economic Impact Study
Source: The State of Email Deliverability 2023
Email deliverability tools are primarily used to ensure your emails land right in the recipient’s inbox, bypassing spam filters and promotions tabs. Here are more reasons to use them:
Email authentication
IP reputation monitoring
Domain sender score tracking
Email reputation monitoring
Spam content analysis
Email deliverability testing
Inbox placement analysis
Email list hygiene
Bounce rate handling
Feedback loop monitoring
Email reputation analysis
Email deliverability reporting
A/B testing
Compliance monitoring
Email authentication
Email deliverability tools help Albania Phone Number List set up and manage authentication protocols such as SPF records (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify sender identity and prevent email spoofing.
Gmail Updates 2024 Feature
February 2024 Gmail Guidelines: What To Expect And How To Deal With New Rules For Bulk Senders?
9 April 2024
Setting up SPF, DKIM, and DMARC records
SPF, DKIM & DMARC Explained: How To Set Them Up And Combat Fake Emails
22 April 2024
IP reputation monitoring
An effective email deliverability tool not only monitors the reputation of sending IP addresses but also conducts regular checks to ensure they remain clear of spam blacklists and other reputation databases. Such thorough monitoring is vital to ensuring successful email delivery and maintaining a positive sender reputation.
Domain sender score tracking
Email deliverability tools vigilantly track the domain sender score, enhancing sender reputation and optimizing deliverability rates. By prioritizing this score management, they bolster trust with email service providers, ensuring maximum inbox placement and minimal spam flagging risk.
