performance example If you worked on an
effective link building campaign, enter its URL into Ahrefs’ Site Explorer, take a screenshot of the referring domains, add it to your website’s testimonials page, and describe the objectives, process, and results of the campaign. Referring domains example, via Ahrefs’ Site Explorer Show before and after results Here’s an example showing how Will improved his site speed by 718% and ended up with more than two times the traffic. In addition to outlining his process, Will shared a screenshot comparing
December’s higher traffic with October
’s traffic: Google Search Console clicks and impressions Get client testimonials Even better, if your customers give positive reviews about the results they got from your SEO work, you have established credibility in the eyes of potential customers. Client testimonials The next step is to find and qualify potential customers. Step 2. Find and qualify prospects You can find prospects using inbound marketing, e.g., your website, SEO, PPC, Facebook groups, communities, referrals, email marketing, and outbound techniques such as email and telephone outreach. Then you qualify prospects using the
right questions regardless of your
marketing channel. You can use a qualification sequence like the one below when pitching prospects. Their Goal More clients ↓ More customer sales ↓ Improve site ↓ Q2. How many clients? ↓ Q2. How many customer sales? ↓ Q2. What improvements? ↓ Q3. Revenue per client ↓ Q3. Average order value
Q4. Keywords target audience searc
h ↓ Q4. Keywords target audience Cell Phone Number List Nepal search ↓ Q5. What’s your budget? ↓ Q5. What’s your budget? ↓ What’s your budget? ↓ Q6. Name, email, URL, and phone Q6. Name, email, URL, and phone Name, email, URL, and phone Example 1. Inbound In all, 60% of marketers say inbound marketing practices, such as SEO, are their highest quality source of leads. I’ve used this sequence to qualify new website visitors to my website: First, I ask them if they’re looking for clients, sales, or website improvements: Goal image Then I ask a couple of questions related to the first question. Then I ask if they have any
budget: Budget image Then I offer
a scheduled call: Schedule a call image If they don’t have a budget, I invite them to subscribe to my newsletter, where I can pitch them services later: SEO strategy newsletter image For example, Fiona told me she’s looking for four new clients who spend around £1,000 but indicated she doesn’t have any budget: Lead stage image If they have some budget, I ask for their name, email, and URL, inviting them to a discovery meeting: Discovery meeting image Your email list You can email your subscribers
asking the first question and a
: Qualify prospects image In this Traditional marketer now specializing example, Cecilia clicked the “More clients” option and indicated she’s looking for 11–20 more clients: Email history image Then she scheduled a call by completing the form you saw earlier. Example 2. Outbound In this outbound example, I phoned Richard, a director in an insolvency practice company for whom I’d previously built a website. In previous conversations, he told me that he gets paying customers from other marketing