Whether you run a small apple farm or a large financial office, a well-planned SEO strategy can help your website rank high on search results pages.
Ranking high within search engine pages will give your company or brand more visibility online.
And while higher visibility usually leads to more organic traffic, that is only one piece of SEO strategy.
Why is it Important to Measure SEO Performance
While one of the primary goals of SEO is generating organic traffic to your website, do those “clicks” translate into Ws Data meaningful business for your company?
Tracking organic website traffic is essential, but it’s only one small part of SEO.
When you track additional metrics, you can identify the components that are working (and capitalize on those) and note the parts that aren’t performing well.
Additional metrics can tell you what your users do once they get to your site. For example, do they hang out for a while and explore other pages? Or do they “bounce” after a minute or two?
Tracking and measuring your SEO lets you know if you’re on the right path.
You may need to tweak a few small things or decide to change your strategy altogether. But without reviewing these metrics, you are potentially flying blind.
How to Measure SEO and Track Your Performance
It can be overwhelming to determine which metrics to study because there are so many.
Many businesses collect SO much data that it takes a lot of work to glean any meaningful insight into how well their SEO strategy works.
However, no matter what type of business you have, these standard metrics will help you measure your SEO and track your performance.
These metrics will give you insight into how well your SEO strategy is doing, help you improve your strategy, and increase your rankings.
Backlinks and Referring Domains
Backlinks are also one of the most important metrics for ranking websites.
There’s also a strong correlation between referring domains and high rankings.
However, it’s important to note that the quality of backlinks and referring domains matters more than the quantity.
While backlinks and referring domains are similar, backlinks are all links that come from external sources directing to your website, while referring domains are the Fax List number of unique sites that link to your website.