Newsletters and automation are two key areas of email marketing. Do you know which ones are more open and click-through? Včeliště has been collecting data from one of our clients for a long time, which we can now present to you.
Don’t be afraid of automation
To begin with, let’s make it clear that you should definitely use both types of emails to get the most out of your database.
When we compare the main differences between NL and colombia phone number data automation in detail , automation has one big advantage. Of course, that can be true, especially when you first start working with an emailing tool, but you will see that with each additional automation you will get better at it. And once set up, the tool will work on its own and your initial efforts will be richly rewarded.
Emailing Tuli.sk
Tuli is a Slovak brand that designs and sews original creating an online store: step-by-step guide to achieve it bean bags. It uses both campaigns and automation in its email marketing . In newsletters, it informs about new products and special events, such as sales, birthday discounts, etc. From April to about mid-October 2022, the average campaign open rate was about 26% . That’s not a bad result at all, on the contrary . It probably won’t surprise anyone that emails highlighting discounts and free shipping are doing best.
Newsletters vs. automation at Tuli.sk
But for automations like abandoned cart or welcome sequences , Tuli.sk performs much better, which you can see in the infographic .
Quality versus quantity
When you combine informative newsletters with hong kong data automation scenarios that will communicate with the customer one-on-one, you hit the nail on the head . But remember, it’s all about value, not frequency. Unless you’re selling fast-moving goods, there’s no point in overwhelming the customer with more offers too soon.
Tuli.sk is well aware of this, and therefore, instead of an incentive for repeated purchases, they send, for example, a sequence with advice on how to care for the bag. This also has good results (see infographic), because customers appreciate such an approach and Tuli.sk builds a good reputation thanks to it. In short, e-mailing may not be very strong, but it should definitely not be missing from your communication mix .