The choice here is wide – your head is spinning. But you are already smart and know how successful representatives of the niche behave. You know where your audience “hangs out”. Therefore, making a choice will be much easier. Also, when starting out, you should not grab onto everything in a row. It is better to start with one or two social networks and gradually expand the area of your online presence.
Today, one of the most popular social networks in the world is Instagram . Once this social network “belonged” to 20-year-olds. However, time has mobile phone number data shown that the age of the audience is constantly growing, and now they do not only look at photos, but actually conduct business there. And attention: 50% of the audience is subscribed to at least one business account.
There is nothing to say about personal brands
This social network is the most popular among them. Regular stories and live broadcasts increase reach remarkably.
YouTube is also a very effective tool . It has its learn how to protect your documents in the age of ai own rules and nuances, but it is impossible to deny that most people prefer useful videos. And there are plenty of opportunities: you can create several channels for different purposes, videos that will constantly work for you. All that remains is to set up the process.
Although Facebook is a widely used social network, it does not work as effectively in the Russian-speaking area as we would like. And yet, you should be present in it if you are running a business. The only thing is that to promote a business account, you will have to constantly invest money in paid advertising. That is how the social network is built: their priority is personal accounts, and let the business pay. It is convenient that Facebook and Instagram accounts can be linked and posts can be duplicated.
I’ve really fallen in love with Telegram
lately . It’s a convenient network, you can create bots, contact lists channels, and easily add contacts. Audio podcasts work great in this social network. You can record useful information that subscribers can listen to even while driving.
And of course, in Russia you can’t do without VKontakte . There is a fairly wide Russian-speaking audience here that can’t be missed.
You must decide and draw conclusions from your analysis: which social network suits you and how to use it. What to post in each social network, what to focus on. Everywhere should have its own highlight.
Content plan
This is specifically what, on what days and time you post. When compiling it, in addition to the topics, it is important to consider the frequency and time of posting. Here you need to find a balance and conduct an analysis.
Frequency
“I’d like 4 posts a month – and that’s fine.” Yes, please, you can not post anything at all. What’s the point of 4 posts? No, well, if you’re a superstar like Madonna or Cristiano Ronaldo, then post whenever you feel like it. It’s enough to just post photos in passable quality.
If you haven’t grown to such a scale yet, you’ll have to work hard. Of course, you need to measure the number of posts against your capabilities, but the optimal option is considered to be: 1 post every day . Some people post every other day, but make a lot of stories, if it concerns Instagram. The main thing is regularity: try to post at the same interval.
Posting time
In order to decide on the posting time, you need to look at your competitors: when they post. This option is suitable at the initial stage, if you do not have a large number of subscribers yet. However, there is a downside to this: if you post at the same time as your competitors, your publications may “lose” against their background.
If you already have a certain live audience, you can study the account statistics: at what time are your subscribers most active.