For a compelling offer, we’d expect <£1 per coupon issued/lead captured when running the combination of paid and organic.
Redemption rates between 10% and 20% depending on the offer and campaign structure.
~70% subscription rate of these leads to your newsletter.
You can access all this data and optimize your campaign in real time in the Driftrock dashboard.
Case Study: Heineken and All Bar One
For the launch of its Blind Pig cider, Heineken partnered with All Bar One to promote the new drink in select venues. Heineken and All Bar One wanted to chinese overseas british data create a digital coupon campaign that would generate measurable offline sales in the bars. Using Driftrock and Eagle Eye technologies, Heineken was able to track leads contact lists throughout the entire process, from online ads to offline sales, and achieved a 7.8% redemption rate.
Read the full case study here
GDPR and Data Protection Considerations
When asking your customers to opt in to the tools you need receive marketing information, you must clearly communicate your privacy policy and how their information will be used.