One that makes everything work like clockwork and clients flow to you like a river. This requires a comprehensive approach, not just: throwing out themes that seem appropriate to you.
Here’s a step-by-step guide to creating a content phone number library strategy, your navigation map:
Now let’s analyze each point of this path so that everything is as transparent and understandable as possible. After all, it’s easy to get lost or stumble on this route.
Competitor Analysis
It is easier to fight the enemy when you know him thoroughly. And to compete with competitors – even more so. Before you start running your ai and data analytics in privacy operations page, it will be useful to see what others are doing in your niche. This way, you will be able to avoid mistakes – learn from the example of others.
How will competitor analysis help you?
- you will find out what content “goes well” with your audience;
- understand which tools work well and which don’t;
- you will be able to get a feel for the writing style using examples and determine which one suits you;
- you will find interesting ideas for content, notice unusual features and, against the background of competitors, come up with something that no one else has – you will find your own uniqueness;
- determine which social networks to use and how;
- form your views and preferences.
Before reinventing the wheel, you need to find out what contact lists has been done before you. In order not to repeat yourself, not to be “one of”, but to strive for No. 1.
What is the plan when analyzing competitors?
1. We look for TOP representatives in our niche: those who are well-known, who are in the top ten search results for key queries, those who others look up to and quote. You are at the very beginning and it seems that comparing yourself to titans is too impudent? And what is the point of watching those who have not reached the heights? You strive for success, so you need to look up to the successful, the most successful.
2. Create a table in which you mark important columns with competitors’ characteristics:
- what social networks are you on;
- what is post on each social network, what is it us for;
- what products do they offer;
- what topics are rais;
- content style;
- what is being broadcast;
- – what tools and tricks they use;
- – what is most popular among their audience;
- – what questions do subscribers ask?
This list can be expanded.
3. Mark the “+” and “-” of each competitor: weaknesses and strengths.
4. Analyze and note for yourself what can be used.
5. Based on the analysis, write down how you can stand out from them, what new topics to raise (after analyzing questions from the audience).
When you’ve done all this, boldly and proudly bend one finger. The beginning has been made! Let’s move on to the next stage.
Audience Analysis
To understand what to write, you need to know who you are writing for. If you want to get a response from your audience, and not just shoot into the air, you need to study it in detail and limit it.
1. Describe the target audience :
- age, gender;
- geography;
- what are your hobbies and interests;
- occupation;
- is there a family;
- what income;
- what applications do they use?
2. Segment your audience . Divide it into groups based on characteristics. For example, you shouldn’t group mothers on maternity leave with coaches and experts. They will have different needs and pain points. Accordingly, the same content won’t appeal to them equally.