EU and Czech legislators know how to make Christmas more enjoyable for e-shoppers. Last year, instead of looking for gifts at this time, you had to deal with the cookie bar, this year you will have to implement new obligations resulting from the so-called “button amendment” , which was published in Collections on December 6, 2022. In this article, we will show you who and what the changes will affect and how you can incorporate them if necessary.
Which e-shops are affected by the changes?
Let’s clarify this right from the start, so you know if you’re stressing out unnecessarily.
The amendment will only apply to e-shops in the B2C cambodia phone number data segment, with the exception of sellers of perishable consumer goods . So if you operate in the B2B market or offer food or flowers, you are exempt. And you can read the rest of the article just out of curiosity.
The rest of you, be careful. Don’t risk a fine of up to 50 million crowns.
So let’s get to it.
What will the new obligations affect?
Almost the entire customer purchasing process will undergo minor or major adjustments. For clarity, we will present the most important changes chronologically , according to how a person who is considering (and ultimately placing) an order in your e-shop will gradually encounter them.
1. Prices
Perhaps each of us is first interested in the price of the product we are considering . This is confirmed by a recent study by the marketing agency Oneupweb .
That’s why we instinctively rejoice when a product is effective team management: key skills and tools in this process on sale and we see how much it has become cheaper. The real discount was completely different. And the button amendment will put an end to that.
One-time discounts
You will now have to follow the so-called 30-day discount window .
This won’t be the case at Notino from January. (Or maybe it will be, because they haven’t even updated the cookie bar in the last 12 months.)
What will the affect?
Gradual increase in discounts
The good news is that you only set the lowest price hong kong data for the previous 30 days once , so in the case of gradual discounts, you can gradually increase the discounts throughout the month, but you will be able to calculate them all from one base .
So, if on January 1st you want to discount a product by 5% that you sold for at least CZK 2,000 between December 2nd and January 1st , the price after the discount will be CZK 1,900 .
However, if you decide to make the goods even cheaper during the post-Christmas sale on January 10th, 20th and 30th, a 20% discount will reduce the price to CZK 1,600 , a 50% discount to CZK 1,000 , and on the last two days of January, a 75% discounted product would cost CZK 500 .
They got a little mixed up at About You, it’s a discount and an increase in price at the same time – internally we call it the Schrödinger price.