We continue the educational project by Likeni and eLama “TikTok in 9 video lessons” , in which we explain in detail what TikTok is and how to work with its advertising formats correctly.
Contents of the entire course:
- What is TikTok. Audience. Advertising overseas data formats. Who is suitable for advertising on TikTok ?
- What is important to do before launching advertising.
- How to create creatives .
- Connecting an account and reviewing your account .
- Installing a pixel and setting up conversions .
- Creating audiences .
- Creating campaigns .
- Creating ads .
- Analysis of efficiency and optimization .
- Final Quiz: How Well Do You Know TikTok’s Advertising Opportunities?
Today we are publishing the second lesson , from which you will learn what you need to do before launching advertising on TikTok. The link to the first lesson is in the course content.
Enjoy watching! You will find the video script below.
In fact, launching an ad is not that difficult, it is international data protection day – what this date represents much more difficult to prepare for it so that your ad is an effective marketing tool. You also need to understand how you will analyze the ad.
Before launching an advertisement, it is necessary to:
1. Install and learn TikTok.
2. Look at what is popular now (what is liked, commented on, reposted).
To do this, you can simply scroll through the feed or go to the “Interesting” tab and see which hashtags are popular now. Also, pay attention to what videos the audience is filming.
Important: Save popular and trending melodies.
You can use them in your advertising to further contact lists attract the attention of your target audience.
3. Check the site loading time (3 seconds), because TikTok is 100% mobile traffic.
After clicking, the user should see your site as quickly as possible to perform some action on it. And the form should be very simple, otherwise you will lose applications.
4. Set up web analytics : Metrica, Analytics, social media pixels.
This is extremely important, because it is with their help that you will track the effectiveness of your advertising, with the help of these counters you will collect the audience into retargeting and remarketing lists, in order to further interact with it later.
5. Install the TikTok Ads pixel on your website and set up conversion tracking.
TikTok pixel collects anonymous information about the audience that comes to your site, then you can use this information for remarketing. And don’t forget to set up conversions to build interesting remarketing scenarios. For example, catch up with all the users who came to your site but did not fill out the application.