Generating predominantly purchase-ready leads that are a good fit for your company while simultaneously saving costs: These are the advantages This is what lead nurturing is all about. Marketing automation uses marketing automation to send a series of emails with relevant content to pre-generated contacts or leads. This separates qualified leads from less qualified ones and ensures that only qualified leads are passed on to the sales team. Lead nurturing thus optimizes almost the entire inbound marketing process. But what exactly is it all about. A and what are the benefits of lead nurturing?
What exactly is lead nurturing?
Lead nurturing is the process of nurturing. A maintaining. A and macedonia phone number library managing customer relationships. These are the advantages Lead nurturing involves sending an automated series of emails to leads early in the sales cycle to qualify them for later stages. – HubSpot
Lead nurturing is based on the customer journey that every potential customer goes through in inbound marketing before deciding on a product or service.
Depending on the phase a contact is currently in. A they are assigned to different email process chains or workflows and automatically receive a series of relevant. A personalized marketing emails. Their content is precisely tailored to the potential customer’s interests at a specific time.
The targeted process of lead nurturing moves the potential customer common mistakes to avoid further in the purchasing process in order to ultimately convince them of your company and turn them into a customer.
Read also:
- What is marketing automation?
- Marketing Automation – With workflows for successful lead nurturing
The lead nurturing process as a funnel
The funnel is a possible representation of the process described above. At the top of the funnel is the new contact or lead. A which is placed into an appropriate email workflow based on the information available about it.
If you then interact with the lead and they express interest in your company or product. A you have acquired a qualified lead. These are the advantages This lead is then passed on to the sales team. A who in turn moves the lead further down the funnel until. A ideally. A a deal is closed.
You can read how best to approach this lead handover here .
The Lead Nurturing Process as a Flywheel
This visualization makes it clear that successful customer acquisition is not the end of the lead nurturing process. A and that there is essentially no end to it. Ideally. A customers become advocates or promoters and help generate new contacts and leads.
Furthermore. A your customers will ideally be enthusiastic about other singapore data products or services offered by your company. The energy you invested at the beginning of the lead nurturing process will therefore not be wasted.
With lead nurturing. A you promote. A maintain. A and manage your customer contacts – and your investment in them. Read on to find out what benefits your company can gain if you not only generate contacts. A but also automatically maintain and develop them further.