The first three months of 2023 were uneventful for our online advertising strategies. We maintained a conservative approach in our campaigns, focused on generating leads from potential customers in the purchase consideration phase .
In April, seeking more uk telegram data expressive results, a turning point came: we optimized the content for lead generation, providing rich materials with practical value for the characteristics of our Ideal Customer Profile (ICP) .
The results: 13x more leads in 2 months!
With an investment of just 50% in media budget, we generated 1239% more leads in less than 2 months, with an immediate impact of 130% more commercial opportunities and an 88% reduction in Cost per Lead (CPL) .
This means that, when 4 ways you can leverage data analytics to improve roi comparing February/March and April/May, our sales team had to go out of their way to present our value proposition to more than twice as many prospects !
7x more business opportunities with email marketing
Email marketing is one of the most powerful Inbound Marketing tools that generates notable results for Orgânica. We take advantage of the main benefits of this channel — exclusive attention from leads, as well as personalization, measurement and accessibility — to get closer to the base, qualify them with assertive content, generate trust and encourage progress in the purchasing journey.
Sometimes, the results on the executive list channel will be seen in the medium term, but, when done professionally and strategically, the efforts tend to be worth it and the evolution can be rapid.
Proof of this is that, when comparing the SQL (Sales Qualified Leads) generation metrics for the first five months of 2023 with the same period in 2022, the success is clear: we generated 566% more commercial opportunities !
Organic search: the challenges of being at the top
The criteria, in turn, are neither eternal nor immutable; on the contrary, they vary frequently, according to the adaptations of the algorithm — the engine of search engines — to the habits of users, in a constant movement to improve the experience .
For these reasons, being on the first page of Google can be the result of a long period of producing quality content , optimizing page performance, strategically choosing semantic fields and keywords and, of course, adapting to the variability of search engine requirements.
The results: 189% more opportunities
Between 2022 and 2023, we made significant leaps in generating opportunities and more SQLs (Sales Qualified Leads) sat at the negotiating table with us.
Comparing the results obtained through organic search in the first five months of 2023 and the same period in 2022, the evolution is notable: we gained 40% more leads and almost 3x more opportunities .
It is worth noting that actions on this front involve a relative initial cost, but the results tend to reverberate over long periods with minimized maintenance costs.