In 2022, Zaid Al-Dosari was laid off from his job and decided to launch a clothing brand. However, he faced a major challenge: he didn’t have enough cash to rent a store and pay the costs, such as municipal fees and other fees required to open a store. So, he decided to start an online store, as it was less expensive and easier to launch.
How did marketing start?
Zaid and his team decided to send their phone number list products to several celebrities across the Arab world, and one of the first to respond was Al-Hilal player Salem Al-Dawsari. Salem wore one of the items and took a picture of it, which was later shared on Al-Hilal’s official account. That was the turning point!
Once the photo went viral, orders and calls poured in, and sales began to skyrocket. Within a short period, they were able to generate profits of up to 150,000 riyals!
From an online store to 6 branches
As orders increased, Zaid gradually giving back with tech – bairesdev’s donation hub expanded, reinvesting profits into brand development. In just three years, he successfully opened six branches, all of whose employees are Saudis.
The secret of Z Brand’s success?
- Start with minimal costs – start with an online store to save money.
- Smart Marketing – Send your fax list products to influencers and leverage their virality to increase sales.
- Quickly capitalize on opportunities – When Salem Al-Dawsari’s photo went viral, he continued to market it.
- Quality above all else – the brand’s success has continued because customers keep buying again.
- Thoughtful expansion – started small, then opened 6 branches in time.
- Local employment – We hired Saudis, which strengthened the brand’s identity in the market.
- Use smart systems – Subscribe to Z Cashier to help him organize his operations and grow his project.