Let’s say you’ve decided to run. A sale and want to promote it with facebook ads. If you’ve set. Website conversions as your campaign objective, facebook’s. Algorithm will work hard to achieve the best cpa (cost per action) with the highest. Volumes for the objectives you’ve set. If the algorithm believes you’re failing—that is. That the cpa is higher than your. It will restrict delivery and the campaign will die.
In this case your campaign
may experience a significant performance boost while the sale is being made, as your impression-to-sales conversion rate skyrockets with the bid Self Employed Database and you begin to hit your bid targets. When this happens, the algorithm increases delivery and finds plenty of willing buyers.
However if you decide
to maintain the same campaign with the same daily set a high enough bid price budget After the sale period ends, your cpa will increase. The algorithm will have less data to work with. And you’re likely to exceed your target cpa. So the algorithm will limit delivery. To solve this. You either need a non-sales creative campaign that works in tandem, or you contact lists need to be prepared for a perpetual sales cycle.