Get more than 10 actions per day
Facebook’s algorithm needs enough data to do its job. The algorithm needs to receive at least 10 actions per day to learn from your campaign and optimize it properly. If you receive fewer than 10 actions, the algorithm will override ad delivery as it struggles to optimize for your objective, and you’ll start to see a drop in performance.
For example, it’s a great idea to optimize for purchases; however, if you’re not receiving 10 purchases per day from your campaign, your delivery will likely drop. In that case, you may want to try optimizing for a conversion that’s likely to generate enough actions, such as add-to-cart, to allow the algorithm to work harder.
The higher your bid price
the more auctions you can participate in. Paying a higher CPM to reach people more likely to buy is worth it, as it lowers your CPA, which is the metric you really want to focus on. Don’t try to save money by bidding lower, as you won’t get a higher return on investment.
Don’t Stop Starting Campaigns
When you stop and restart your campaign, Facebook will lose all the historical data the algorithm needs to work well. This will essentially restart your Advertising Database campaign from scratch, as it will take Facebook a few days to relearn everything.
Don’t Break the 20% Text Rule
The 20% text rule refers to the amount of text that can be careful what you wish for appear in an ad image. Facebook will penalize you in the auction if text takes up more than 20% of the image. Use less text in your ad images for better results.
All good things must come
to an end, even the best contact lists Facebook campaigns. It’s important to know how to spot if your ad is fading and when to act. The lifespan of your campaign depends on the engagement it generates, the size of your audience, the number of conversions, and whether you’re within your target CPA.
You’ll know your ad is declining when you see your CPR increasing and your CTR decreasing. The best solution for this is to always have three ads in an ad set. Review performance regularly, and once a week, pause the worst-performing ad and replace it with a new one.