If you want to gain a long-term competitive advantage, you need a good content strategy to guide you on your content marketing journey. Sometimes it will reveal the need for minor adjustments, other times for major steps. As in the case of Gatema IT, where a content strategy led to a complete redesign and creation of a new website.
Content strategy decided on cooperation
So, at the beginning there was a content strategy, within which we, among other things:
conducted a content audit of the existing website,
analyzed the competition,
selected appropriate content,
they put together a publication plan.
We proposed specific improvements to the website, based on which Gatema IT decided to entrust us with the actual implementation .
Quality content across the entire site
The main thing you need to attract customers is content. However, it morocco phone number data was almost completely missing from the homepage , so this page was our first target. In the next step, we focused on the product subpages , where we worked more with graphic elements and text structure for easier orientation. The references and About us subpages also underwent significant changes .
Places for regular publication
A great way to regularly publish new content is a blog section, which we haven’t forgotten about at Gatema IT. We collaborate on creating blog articles, as well as managing social networks. These should also be part of functional content marketing.
The new website works to everyone’s satisfaction
By improving the website, adding a blog section, and web design agency: how to choose the best option in spain starting to publish posts regularly on social networks, we managed to increase website traffic and reduce bounce rates .
Download the case study, where you will find before and after examples, results in numbers, and a statement from the marketing director of Gatema IT.
What was it like creating a new website?
Want to know how we proceeded and what our work brought to the client? Download the case study where we described everything in detail.
Download case study
Share:
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.
More posts
How to do PPC copywriting that will boost conversions hong kong data and increase return on investment
Copywriting is a key part of any successful campaign. However, PPC copywriting is not just about writing texts…
How to increase email deliverability
In an ideal world, you would send an email to all your potential customers and they would receive it in their main,…
Turn your brand into a customer magnet
Knowing exactly what leads a user to click on an ad, open an email, or purchase a product is…