eCornell’s online learning platform, eCornell, helps students earn internationally recognized certifications designed by the best minds in the Ivy League.
The Objective
eCornell wanted to test LinkedIn Lead Generation Forms while maintaining ultra-fast response rates for students from admissions teams. eCornell reduced its cost per lead by 57% using LinkedIn Lead Generation Forms and Driftrock technology.
LinkedIn Lead Generation Forms
provide clients with an easy-to-use form that pre-populates their LinkedIn profile information. eCornell worked with Driftrock to create a real-time synchronization with its CRM system. The custom integration ensured leads arrived job seekers data securely and in the correct format using transformation and assignment rules.
The Results
LinkedIn Lead Generation Forms have generated keep your database clean extraordinary results. When comparing the average cost per lead for LinkedIn Lead Generation Forms with traditional landing pages, eCornell achieved a 57% lower cost per lead.
We are thrilled with the results
LinkedIn Lead Generation Forms has contact lists dramatically reduced our cost per lead, while Driftrock’s technology platform has ensured our admissions team can help students enroll quickly.”
– Megan Burke, CMO at eCornell
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