According to a McKensey study ! what a healthcare consumer is looking for is no different than what they expect to get from any other service provider —such as a cable TV provider or a bank— that is: good customer service that makes their life easier! exceeds their expectations and adds value.
Therefore! as a health services professional! one must go beyond providing adequate treatment ! but rather it becomes necessary to offer a comprehensive experience! which begins from the moment the future patient performs an Internet search looking for a solution to a problem.
Why an inbound marketing plan for ophthalmology clinics?
Inbound marketing is an effective strategy to attract nigeria phone number data customers! create loyalty bonds and get them to become promoters of the services. This is achieved through relevant! useful content that adds value during each stage of the path to purchase and in subsequent acquisitions! or in the case of a clinic! until the patient makes an appointment! during treatment and in subsequent appointments.
Broadly speaking! an inbound marketing strategy for clinics could be carried out as follows:
- Know the patient . Where they live! how old they are! and what needs they have that your services can meet.
- Define keywords . Patients today search for medical services in the same way they locate any other product or service! that is! by first conducting research on the web.
According to a recent study! 80% of Internet users have conducted health-related searches.
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It is important to identify how a patient will perform these cpa email list searches and! based on this! implement SEO strategies that help position your site.
Case study and recommendations for implementing clinical marketing
For example! if you hope to attract people who require your services and live near the clinic! a very specific keyword will help bring the most qualified people to your website to become patients. For example! the keyword “Ophthalmological clinic in Vitacura”.
However! with inbound marketing for clinics you can also brandon bidwell director attract people who are discovering that they have a problem and are looking for information! for example “Why do I see moving spots?”! “blurred vision in one eye”! etc. These are potential patients who can be attracted by providing information that resolves their doubts through blog posts.
- Directing prospective patients to your website is a very important tool to give new patients a good impression and an idea of your services.