Today, more than ever, emails are effective tools for companies to establish initial contacts and inform prospects and customers about promotions or suitable products. But isn’t everyone doing this? Or how can emails be designed so that they’re read and appreciated? Importance and change of email The trick is to stand out from the crowd. We’ve summarized the most important points briefly and concisely:
Emails replace initial conversations and prepare for further ones
For companies, customer relationships increasingly rarely begin with greece phone number library personal contact. Content on websites or social media is initially read anonymously, and only when readers are impressed by this content are they ready for the first moments of contact. These are often emails following a contact request or a download of an offer.
These emails replace an initial face-to-face conversation. But emails are also ideal for regular customer contact and are often used. Good emails are authentic, convincing, and convey reliability:
1. Tailored and planned: The content in emails must be personalized and relevant
Given the flood of information, it’s important to create content that’s relevant to formula to calculate conversion rate your target customers and establishes genuine brand recognition. Importance and change of email To achieve this, you need to have developed and well-understood your buyer personas , and you need to engage with your prospects and customers in a targeted and dynamic way, rather than generically.
You can achieve this kind of user-specific email marketing through marketing malaysia data automation and workflows . This allows you to segment prospects and customers and target them in a targeted manner. Contacts and leads are addressed according to their personal interests and challenges. Successive emails are closely related to one another and tailored to the customer journey of your target customers.
2. Everything at a glance: The user experience must be right
Users often open emails on their smartphones while simultaneously diverting their attention to other things. Importance and change of email This limits their opportunity to engage with your content. To ensure readers still have a positive experience with your emails, we recommend:
Ensure
- quick access
- automatic adaptation of content to device sizes (responsive content)
- Quick understanding of the content by focusing on the core message
- a clear email structure and font design
- Support the content with suitable colors, images or infographics
- sending emails at the right frequency and at the right time
- Continuous A/B testing and analysis to continually improve your emails
- a well-maintained database to enhance the reputation of your email address (and your brand)