In addition to having a fun and spooky day, Halloween can also help you generate new revenue. Learn how to leverage Halloween for business.
Although it’s a centuries-old tradition of Celtic origin, Halloween has crossed borders and is now a celebration (and one of the most important commercial dates of the year) celebrated in various parts of the world; and Mexico is no exception.
In addition to having its own traditional Day of the Dead celebration , Halloween is also celebrated in Mexico, and with increasing intensity each year. Other Latin American countries, such as Chile and Colombia, are not far behind.
According to Google research, Mexico, Colombia, and Chile are among the 20 countries with the most searches for things related to Halloween. More than 10 million searches related to this term have been recorded. However, the same report indicates that despite the large number of searches, only 1 in every 100 results showed an ad.
Markets with the greatest opportunity
You may think that your business isn’t eligible for Halloween activities, or that this type of holiday only works for costume, makeup, or candy businesses.
It’s no secret that this is a special opportunity for those who offer classic products that we associate with this time of year, just as we do with other events such as national holidays , for example.
Websites that sell or rent costumes, food and decoration businesses, and beauty salons that do makeup for the occasion are the most popular during the season. However, this doesn’t mean other types of businesses can’t participate in the spookiest holiday of the year.
You can take advantage of this time of year to give your brand a new meaning and, in the process, take advantage of the momentum to america phone number list increase sales for the last quarter. A decisive moment for any business.
Although Halloween and the Day of the Dead are so close together, each celebration is different, so depending on the type of business and the message you want to deliver to your audience, you can choose one of these dates to create a strategy.
How to take advantage of Halloween for digital businesses:
The truth is that Halloween can be quite profitable even for different types of businesses.
An example we can cite is WoofPack , an online store that sells subscription boxes with gifts for dogs.
In the October issue, they used the Halloween theme not only to decorate their website, but also to add value to their product, offering save valuable time with hubspot – 4 workflow ideas products alluding to the holiday. This not only builds customer loyalty but also encourages users to post content about your brand on social media.
Below we’ll share some ideas to help you make the most of your business this Halloween.
Themed decoration:
Decorations can be one of the main things you can implement for Halloween for businesses. It’s simple and doesn’t require much effort. Users of social media and other digital channels identify when a brand participates in their daily activities and is present.
Whether offline or online, it’s important to “dress up” your brand and your online presence. Of course, you’ll need to consider the type of business you operate and whether your audience is captivated by this type of event.
Change or add details to your website and social media . You can take advantage of the month of October to send or publish Halloween-themed content. You can create a themed promotion, or even creatively tell a story about your product or service.
If the design part of pieces is a bit complicated for you, there are several tools on the internet such as Canva , with which you can create saudi data different personalized publications for your website, blog, social networks and even print materials.
Contests
You can create contests or events that encourage engagement with your brand on social media. It could be a creative photo or a spooky Halloween story tailored to your brand’s reality. For example, let’s say you have a travel blog or a travel agency. You could ask your followers what the spookiest place they’ve ever visited has been.
Rewarding your followers’ creativity and generating empathy with your audience is one of the strategies you can leverage most during your Halloween celebration.
Extra souvenirs or gifts
How would it be to receive the product you purchased online with a special gift?
A small detail, depending on the season, can change the consumer’s experience, and we all love to receive surprises!
Sending an additional gift can be a great way to increase customer satisfaction and loyalty. This way, you can take advantage of the Halloween season for business and achieve your goals. So, think of creative ideas to delight customers who shop this time of year. You can give away anything from a small piece of candy to a sample of a new product.
Show the inside of your company
One of the most interesting things the internet has enabled is the interaction between consumers and their brands. This relationship is much closer, and it’s possible to know what they’re thinking or posting on social media. Therefore, if your company celebrates Halloween, you can post about it, show off your employees in costume, or showcase your workspace decor.
This type of publication will showcase your company’s culture and will likely help you attract high-quality professionals.
Participate in events
You can participate in Halloween events either as an organizer or sponsor. Take advantage of these opportunities to showcase your products. For example, if you have a company that caters or makes meals for events, you can offer your services specially decorated for this occasion.