Creating an eCommerce site isn’t a simple task; there are many aspects to consider to ensure your project’s success. One of these factors is knowing how to conduct proper eCommerce keyword research.
Today, there’s a wealth of content on the internet about how to rank organically in search engines. You can rely on the content and strategies of a Content Marketing agency to understand the search intentions of today’s consumers.
In the past, having a location or being inside a shopping center meant having customers coming and going, looking for deals and calculating whether any of them were right for them.
Why is a product description so important online?
Today, thanks to the immediacy of the Internet, thousands of stores can be at the forefront of potential customers’ attention, and this is for one simple reason: their product descriptions are optimal, and they are well-positioned in search engines.
However, even today, with all the tools telegram number list and conveniences of the Internet, many users are reluctant to shop online. Whether because they are wary of delivery times or where their money will end up, many people still prefer to make their purchases in person so they can try and interact with the product they want to purchase.
SEO Strategies
That’s why product descriptions are essential in eCommerce, because in simple words they give a general and even specific idea of what the product has to offer and the problems it solves.
However, words remain just words if there isn’t on-page SEO behind them to ensure these descriptions are seen by your ideal client.
And to achieve this, you need to conduct eCommerce keyword research , also known as “keyword research,” which is simply the search for keywords that users search for online. These keywords will help search engines connect you with users who are looking for the product or service you offer on your website.
Also read: 5 tips for creating amazing product descriptions for your online store
What is Keyword Research for eCommerce?
Keyword research works for several important aspects, including:
- Organize the structure of your product descriptions and your website in general in an excellent way.
- Have much more optimized direct and personalized communication content, so that search engines rank your products among the top spots.
- You’ll have a keyword mapping for each of your website’s content and sections, so you can determine which keywords convert the most into visits and purchases.
On the other hand, there are online tools that will save you time when it comes to keyword research.
Among the most famous are Ahrefs , which crawls websites to find the keywords that best suit your product descriptions.
There’s also Google Keyword Planner, a free tool from the giant that will let you know which keywords are best positioned for your type of business.
Amazon and keywords
You’re probably wondering what Amazon has to do with all of this. Amazon is one of the largest e-commerce platforms, and numerous studies have shown that people looking to buy something start their search on Amazon (and not Google or any other search engine or platform).
So it might be a good idea to search for your product keywords on this platform. To do this, go to the Amazon website and type in a keyword that describes your products.
Amazon immediately suggests related words and gives you an overview of what people are searching for related to your keyword.
Take a look! You’ll see the most popular categories and brands. To go a step further, select a category to view the results and search in the left sidebar.
You’ll find the top categories related to your search term. If your store sells makeup, for example, these will be the most prominent categories.
The above is very useful for product category pages and website structure, but what about actual product pages? You can go to Amazon’s Bestsellers page and browse the corresponding department.
Go through the best-seller list and saudi data find products that are similar (or the same) as the ones you’re selling.
Take note of the keywords used in the title and description, as you can use this later to find long-tail keywords related to your particular product.
Use Google Search
As soon as you start typing, Google will give you suggestions on how to complete your search query. At this stage, try to keep your search limited to two or three keywords, for example: “makeup is.”
Scroll down (at the bottom of the page) and go to the “related searches section.”
The term “makeup is” is related to another term you should pay attention to. This will be a great new keyword that we’ll analyze using the keyword tools we mentioned earlier to get more details.
I also suggest taking this keyword, going back to Amazon and repeating your search.
You can repeat this process of searching Google and closely observing the “Related Searches” many times, until you have a list of all the related keywords.
Look at your competitors’ keywords
Another way to find out which keywords are working for your descriptions is to look at your competitors’ keywords.
With the right tools, this is a simple process:
First, Google your target keywords, such as “evening makeup.”
Next, look for websites that sell the same products as yours. Avoid large websites (like Amazon), but focus on websites that are similar to your eCommerce store—both in terms of size and products.
Take the domain or specific product page, go to Semrush, and select the URL in Domain Analytics under Organic Search. This can be very useful in your process because you’ll be able to see which keywords a competitor’s page is ranking for.
Now that you know how to do keyword research for eCommerce, you can also increase your chances of ranking for the same keywords; you need to find a way to naturally mention those words in the body of your product descriptions.