To find out what your conversion rate is, simply divide the number of conversions by the total number of visitors and then multiply by 100 .
Check out the basic formula to calculate:
For example, if your website received 500 visitors and 50 of them filled out a contact form, the conversion rate for that form is 10% !
Pretty easy to calculate, right?
Take the opportunity to taiwan telegram data also save a copy of our Lead Calculator Spreadsheet , perfect for calculating your Marketing and sales goals, showing the number of leads for each stage of the funnel:
What is a good conversion rate?
The definition of a good conversion additional resources rate varies depending on your target audience and industry — a great conversion rate for one person might be just average for another!
So one way to evaluate your conversion rate is to compare it to industry benchmarks and consider your own marketing goals.
It is possible to find research that indicates that the average conversion rate for e-commerce is 1.33% , for example, with the best being around 3.6%.
Does this mean that these should be absolute benchmarks of what rates are consider good? Not necessarily!
If you understand your audience executive list well, create relevant content and offers, and direct them to landing pages that offer exactly what they are looking for, your conversion rate will be high !
Possibly bigger than this reference I present.
We have an example of this here at Orgânica : we have already built a landing page whose conversion rate was 98% in the last 6 months!
In fact, this was a result achieve with our Content Calendar , base on the application of the two criteria I mention: clarity about the public’s desires and the construction of pages that meet those desires.
So using industry benchmarks is helpful, but much more important is understanding that a positive conversion rate is actually one that shows continuous improvement over time .
Tip: How to make your company be found by your customers?
Strategies to increase conversion rate
Several strategies can be adopted to optimize conversion rates in Digital Marketing ! Most of them involve exercising an analytical and data-driven approach . Here are some ideas:
Conversion Funnel Optimization
The conversion funnel is the process that people who haven’t yet purchased from you go through until they become customers .
Optimizing it involves improving each step , from the first contact to the final conversion, with a focus on encouraging the potential customer to perform the desired action.