In addition to good content, many other factors for internal linking play a significant role in efficient on-page optimization. Internal links ensure both a cohesive website structure and a better ranking for your content. In this article, we’ll give you important tips on how to maximize the potential of internal links.
Use relevant and useful links
Internal links generate so-called link juice (link strength). This is a georgia phone number library combination of various criteria, such as the quality of backlinks or the distribution of links on your website.
Generally speaking, the weaker or more irrelevant the links to a subpage or article, the less link juice it has. This also affects the ranking of the respective page. Your goal should therefore be to link to important or topic-relevant pages and to place these links in a targeted manner.
Make sure you do not use redirects or links on 404 pages
It’s not uncommon to find websites online that link to subpages that have already been for internal linking deleted or redirected. This results in valuable link juice being wasted.
We therefore recommend regularly reviewing all internal and lead generation: how we generated 13x more leads outbound links. Make sure they don’t redirect to a 404 page, and adjust your links if necessary.
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Avoid setting multiple links to the same link destination
In online shops where product categories are linked, it often happens that there are multiple links to the same product on a subpage, e.g. a landing page.
In such a case, however, search engines like Google only evaluate the first page that was linked.
No links to pages blocked by robots.txt or meta tags
Another very popular mistake is linking to pages that are malaysia data blocked by robots.txt or robots meta tag.
Although the link juice is transferred as desired, the blocks do not result in rankings.
Optimize your internal links
Creating internal links is only half the battle. If you want to leverage the full potential of this on-page measure, you should also optimize the internal links using the alt attribute.
Most content management systems also offer the option of specifying a so-called link title when setting a link.