The first thing to understand about Account Based Marketing on Linkedin :
This is not another fancy technique that you can test for 2 weeks and then abandon.
You need your entire sales and marketing team along with your executives to agree to commit to this strategy.
How to organize account based marketing on linkedin
Without the commitment of these three parties, it will be really difficult to implement ABM for Linkedin in your business.
That’s why I’m taking the time to explain everything in detail:
If you’re reading this article, you’re probably the person who has to convince their colleagues to get involved.
You also need to open your wallet.
2. Get a Linkedin Sales Navigator License
The Linkedin outreach and Linkedin Ads techniques that I am about to show you absolutely require a subscription to Linkedin Sales Navigator .
linkedin account based marketing with sales navigator
This tool will be essential for phone number list you to:
Search for Accounts
Build your Accounts Lists
Find Decision Makers
Build Super Targeted Linkedin Ads.
This tool allows you to access the full power of the Linkedin database
Additionally, LinkedIn has made some efforts in recent years to specifically tailor it for ABM.
If you want to know more about the Sales Navigator features , I have there are different options for avatar design prepared a complete tutorial on how to use them.
Export leads from Sales Navigator for freeNow that I’ve bfb directory prepared you,
Let’s go into the details of ABM strategies on Linkedin .