Analyze behavior (lead tracking)
The more data is collect from the lead , the more it can be filter to receive the type of personalize communication that will convert it into a customer.
Monitoring their behavior to find out which pages they were most interested in or how much they reacted to the latest to maximize the chances of conversions.
Digital Marketing tools spain telegram data like RD Station have this lead tracking functionality and this is what makes the “Digital” of Marketing so powerful: the technologies available to agencies transform sales into magical moments!
For a lead on the path to becoming a customer , receiving the attention of the sales team at the moment they were trying to get in touch makes it seem like the company has predicted the future with a crystal ball!
Use scoring systems (lead scoring)
Lead scoring is used to measure by rucing the presence of spammy sites the level of qualification of leads by assigning a score for each criterion that their profile meets.
The higher an individual’s lead scoring score, the greater the likelihood of a successful sale to them.
Assigning points is also a way to create increasingly customizable layers of approach : content that is consistent with the context of the leads will appear “like magic” for them, warming them up for future interactions.
Segment leads
Did you see that this thing of executive list separating those who would buy tomorrow from those who only intend to buy in a year’s time is useful for maximizing the conversion rate and avoiding wasting time on dead ends?
Segmenting leads (i.e. separating them into different categories) allows for the personalized approaches I mentioned earlier.
Talking to leads when they are most interested — and when they need it most — has the power to sell more products or services to people who are already looking for solutions.
Nurture leads
When leads don’t know what they want or aren’t ready to make a purchase, you need to nurture them with targeted emails, valuable content , and educational information that brings them closer to the brand.
This approach is the lead’s “awareness” or “familiarization” with the brand, and each level of awareness can be related to the stage of the sales funnel where the lead is.
A thematic and stage-by-stage funnel organization allows communications with leads — at all levels of awareness — to develop the relationship with them at a natural pace (without irritating through inconvenience, but without losing relevance).