CRO (Conversion Rate Optimization)
Conversion rate optimization is a systematic approach, using a wide range of analytics and tools, focused on improving the performance of landing pages, forms, and other website elements that influence conversions.
A/B Testing
A/B testing involves creating thailand telegram data two versions of a page, ad, or email, each with a single difference, to .
You can do this type of testing by changing the position of a form, the color of a button, the text of the CTA , and many other variables!
Content personalization
Personalizing content and offers based on lead behavior can significantly increase conversion rates.
After all, personalizing google spam update october 2022 means offering a unique and relevant experience to each potential customer!
Improving usability and User Experience (UX)
Investing in delivering a pleasant and easy-to-navigate user experience is essential to encourage conversions. Learn executive list more in this content:
Tip: User Experience: How Does It Increase My Sales Power?
Copywriting techniques
Persuasive writing aims to encourage the visitor to make a decision , showing the pains that can be solved through what the company offers.
This way, it positively influences decisions and boosts conversions!
How to track conversion rates
Before applying any technique to improve conversion rates, it is essential to understand whether they are good or not — to be able to plan and implement the necessary changes!
After all, as you may have noticed, “conversion rate” is a very broad expression and applies. To countless contexts in Marketing and sales .
It is necessary to have a comprehensive view of all strategic conversions for the company. Giving due emphasis to those that generate real sales opportunities .
— Guilherme, so you’re saying that only the bottom of the funnel matters?
No, dear reader! What I mean is that you need to look at conversions in both qualitative and quantitative terms .