The devil is in the details. And something as seemingly insignificant as not being able to reply to a transactional email can affect whether or not 60% of customers will buy from you again. In this article, you’ll learn the most important things you need to know about transactional emails so you can make the most of their potential.
What are transactional emails?
A transactional email is an automatic message that lithuania phone number data is sent to the recipient when they take a requested action on your website or in an application. It can be an order confirmation, a notification of shipment of goods, and similar messages of a mostly informative nature.
How is it different from marketing emails?
Therefore, it is not surprising that transactional emails have a click-through rate up to 4 times higher than marketing emails.
Examples of transactional emails
If you haven’t used transactional emails in your practice yet, it’s time to make a change. Here are some examples of transactional emails that are not only worth sending, but are actually expected by your customers.
Successful login, registration – if someone signs up for seo consultant: what it is, what it does and how it can help your online business your newsletter, welcome them thoroughly. Promotions where you can send a coupon for their first order are also very popular in these emails.
Order confirmation – the customer will appreciate having an overview of the current status of their order. Feel free to also write to them that your warehouse worker is currently working on it, this will get you closer to the customer, who will immediately get their imagination going.
>Shipment – thanks to this message, the customer will be clear about when to expect the package from you and can start looking forward to what they ordered. And you want to evoke positive emotions, don’t you?
Sending a copy of the document – today, many companies no longer send invoices in physical form, but online.
Accepting a question – there’s nothing worse than “silence on the path” when someone asks you a question. It’s clear that you won’t get an answer to every question right away. However, a transactional email can do this for you, which will reach the questioner within a few minutes. Indicate in the message when the person can expect your answer to the question (and don’t delay too much).
Acceptance of a complaint, acknowledgement/non-acknowledgement of a complaint – complaints are certainly not positive for you.
How is it different emails?
Your forgotten password, password reset – who hasn’t forgotten their password, as if they didn’t exist. Also consider this for visitors registered on your site or application and allow them to reset their password.
Key benefits of transactional emails
Low costs – you will only have to invest in the tool hong kong data you will use for automation and the salary of a person who will check transactional emails from time to time.
>Kill multiple birds with one stone – writing to each customer or inquirer individually is tedious, annoying and often impossible. >Communication channel – transactional emails are the ideal communication link between you and your customers.