” I’ll post today, but not tomorrow, and in general, writing based on my mood is a great idea. I’ll post a story once a week. Oh yeah! I need to make some videos for YouTube. What topics? Well, as the mood takes me, I’ll come up with something along the way. Impromptu is best: lively and tasteful. For whom, for what? I want money, I want fame. A mission, a strategy? What is that for? ”

Of course, this is a bit of an exaggeration, but email data from practice: not everyone who wants or has already started doing business online or building a personal brand on social networks understands what a content strategy is and why it is needed at all.

Seriously, what kind of beast is this: content strategy? It seems complicated. However, no matter what plans you make, set goals and visualize dreams, without content everything turns into a soap bubble. The effectiveness of a business depends on what you broadcast to the masses and how you do it. There will be nothing to promote if the product is not described and there is no useful powerful content. What kind of clients can we talk about if you do not increase their trust and do not confirm your competence?

Content is the foundation of an online business 10 technology trends for 2024 according to gartner and is what holds everything together.

No content – ​​no you, because no one will know who you are, why you are there and what you do.

Therefore, it is very important to understand:

• what social networks to use and why,
• what content, where and when to post.

After all, in social networks, content is everything you contact lists give to your audience. Income – response – directly depends on how well you do it.

Many people attack social networks like a hungry beast: they want to storm an impregnable fortress and chaotically try to conquer it. Then a story happens like with a bad dancer, who is hampered by everything: the interface is inconvenient, the rules are unclear, there are not enough opportunities, and nothing works out at all. Usually, such enthusiasm evaporates very quickly, and the result never appears.

Therefore, it is very important to build a correct and consistent structure for your behavior on social networks: a content strategy.