Guest posts
Called ” guest post ” (or ” guest posting ” when we translate it freely from English), this link building tactic also takes advantage of the authority gained by other brands, since you publish content of your own authorship on the partners’ website, but with links that point back to your website!
The success of this endeavor still depends on a crucial factor for any other aspect of an effective SEO strategy: the creation of relevant content .
After all, whether through laos telegram data a partnership or by purchasing a space to publish a guest post, what will really make a difference is the .
We can say that guest posting is the first practical step in validating a partnership that can be one-off or long-lasting: companies exchange links and, with that, can end up exchanging leads !
Either way, it’s one of the most powerful ways to get in front of potential customers (and gain their trust) by turning competition into an alliance.
Backlink Gap Analysis
Another tactic is to hunt for client card with storage of key information backlink gaps — link opportunities that your competitors may be taking advantage of, but that your company hasn’t yet grabbed.
A gap analysis also generates ideas for backlinks that your competitors don’t yet have, and your company can pioneer content to fill these gaps.
In the latter case, being a pioneer in link building significantly multiplies the chance of your company becoming the only authority around certain keywords !
This means it can secure a prominent position even when competitors perform their own backlink analysis in an china numbers attempt to steal its position in search results.
The idea here is to appear everywhere your potential customers consume content, especially when these spaces already seem to bring results for your competitors and allies!
Updated Link Building Trends
Staying up to date with the latest practices in the field of link building is something I point out among the recommended tactics, but, in fact, it is the basics for any company that wants to come out on top when it comes to selling more on the Internet !
All Digital Marketing revolves around technologies (the “Digital”) that enhance the use of the sales methodology (the “Marketing”) .
And a Digital Marketing agency , like Orgânica, exists precisely to do for the client what is very difficult for them to do alone when they have a company to manage: keep up to date with the news and techniques that emerge all the time to close more deals!
Speaking of link building, these updates involve:
- Contextual links , which are links surrounded by text in the body of the content and that naturally relate to it. As opposed to those inserted in the footers of websites, for example, they have greater value in SEO;
- Links on news portals , which have a large reach of regular readers, which generates a lot of spontaneous publicity. In addition, they are important because they usually have a domain with a very high authority;
- Links from influencers , which, like news portals, reach a specialized and engaged audience. In this case, they are especially important for reaching niches and making content go viral;
- And personalized approaches to link building , which are the opportunities that your team (or the team of an agency hired to help you) identifies in contexts unique to your business, and in relation to the content consumption by your potential buyers.