How to Optimize the Facebook Ads Algorithm
The best thing you can do for your Facebook ad campaigns is to let the algorithm do its thing. Below, we explain what the Facebook Ads algorithm needs from you to work its magic and deliver great results.
The first thing Facebook’s
algorithm needs is for you to tell it what to do. To do this, set your campaign objective. The objective tells the algorithm which conversion event to optimize. Facebook’s algorithm is very good at getting exactly what you ask for, so you need to plan and set your campaign objective carefully.
For example, if you tell Facebook you’re looking for purchases, it will do its best to provide them. Similarly, if you set your objective to clicks, you’ll engineer data certainly get clicks, but not necessarily sales. Figure out the most important conversion event for your campaign and make sure Facebook knows it.
make sure you’ve
chosen the right data window for optimization. Facebook the sales campaign effect considers conversions over a continuous period. Depending on the amount of data you’re collecting, you can set a specific time period. A standard recommendation is to use a 7-day period, but if you’re working with a lot of data, you may want to set that contact lists period to 24 hours to accelerate learning.
Targeting a Broad Audience
Gone are the days of creating hundreds of small audiences. The more data the algorithm has, the better it can predict performance. Give Facebook’s algorithm enough data to work with, and you’ll have a campaign that performs well for longer before fading.