After you have studied your competitors and your target audience, you need to clearly define who you will be for your subscribers and clients. You already know what their needs are and what rules work in the market, you have defined your direction and uniqueness for yourself. Now align this with your capabilities.
- What can you give, what benefit?
- What are you good at and what advantages whatsapp data do you have?
- What is your experience?
- Are there any achievements in this area that you are proud of?
- What can you package and develop?
- What niche can you occupy, what direction can you choose?
The answers to these questions will form the analysis. Even if you write down one thesis opposite, you will form a clear idea of your expertise, draw yourself a picture: where to move next.
Setting goals
What do you want to achieve in the end, what lgpd and corporate reputation: adequacy beyond legal compliance are you striving for? A lot depends on a clear goal setting. If you do not coordinate this with the entire content strategy, then there is no point in working. Because everything will resemble a game of telephone: at first one thing was implied, but in the end you got a completely different result.
First, decide what you want to achieve as a result. Simply “I want to get rich” will not do. You need to set a specific goal. For example, you want to develop your personal brand, from which you will sell a certain product. Or maybe you are in the process of writing a book and want to get a live audience, show your expertise and experience, so that later the book will be bought by more than just a couple of friends.
Or you want to expand your audience so that it is solvent, contact lists lively and active, you want to increase sales of your product or launch a new one.
Goals can be different. The main thing is a clear understanding of what exactly I want and what I am striving for.
Then all your content will need to be developed based on the task at hand. You will have a clear plan that will lead to a specific goal.
You have already analyzed the expertise, competitors and audience, after which you have drawn a picture in your mind, all that remains is to aim for the climb to the top. Determine for yourself at what point you are now, and then imagine what you must achieve to fulfill your desires and intentions.
Portrait of a brand, product
If you have a brand, or you are one yourself, then for the content strategy you need to know the portrait in order to understand: what to broadcast, what messages to give, what side and characteristics to show. The same applies to product promotion. You need to know it thoroughly: description and advantages, all the important information.
And your goals should be consistent. For example, if you want to promote an educational product that is built on your name, then your personal brand should be in the forefront. Otherwise, who will buy the product without knowing your name and trusting you as a specialist?
When we work with clients, we discuss in detail the image that the audience should see. What values to convey, what mission and goals to voice, what is the brand style. For example, this is a personal brand. The audience should see, first of all, a personality – interesting, self-sufficient, charismatic.
All this is consistent with the niche and needs of the audience.
You should also understand that the content should show the audience the changes and new opportunities that are happening with the brand, product. This is always interesting. The style of content is selected for a particular brand, product.
Once you have prepared the ground and carried out the necessary analysis at the start, decided on the goals and style, you can move on to choosing platforms: where and how to present your business.