My name is Fedor, and today I’ll tell you how we move forward without a budget – and how you can use my experience.
What promotion methods you definitely don’t need
All methods have been tested in practice in our email marketing agency. Moreover, promotion without a budget gives us more clients than paid advertising methods. Yes, you can’t do without them for scaling, but for now we’re coping with it anyway.
The first way is to boost your expertise . The more people know about you as a specialist, the higher the probability that they will turn buy phone number list to you if they need help.
There are a lot of tools: social networks, messengers, offline and online events. Create your own communities, comment on others, give speeches, teach, record courses…
Yes, it is long, difficult and time-consuming. But here you do not depend on anyone and get a stable influx of clients, which only grows over time. Well, you can always change your field of activity from manual work to training
The next option is recommendations . It’s all banal: do your tasks well, don’t argue with customers, be a pleasant person to talk to – and people themselves will be happy to recommend you.
For example, I mostly have to communicate with marketers, copywriters, SMM specialists, sales departments and technical specialists.
And they tend to change jobs from time to time or simply manage more than one project. And if they feel comfortable working with me, they themselves what you can expect after 6 months of inbound marketing will gladly recommend me to their clients: why look for someone else if there are proven people.
About 40% of clients come to us based on recommendations. And the best thing is that you don’t even have to sell anything to these people: they know who they are going to and why. All that remains is to agree on the terms of cooperation.
I hate this tool with all my heart, but it gives results, so you can’t pass it by: cold calls … Yes, that same damned spam on the phone!
But of course, you don’t need to spam 🙂 The main advantage of such calls is that you choose who to work with. It’s not a fact, of course, that you’ll be able to come to an agreement, but you can call only those companies that you sincerely like.
Be sure to prepare for the conversation. I usually check if there are forms for collecting emails on the site, subscribe to mailings, evaluate the quality of the letters. And when I call, I tell them how exactly we can help.
The main advantage of this type of promotion is that if things are really bad with clients, you can always pick up the phone and call, call, call.
What is the difference between email marketing and email outreach?
If the phone is not your tool, try outreach mailings . The principle is the same: analyze a potential client, find shortcomings, prepare a special betting data offer for him, send it by mail and wait for a response. Just do not send the same thing to everyone! This is spam, not outreach.