Just imagine you’re standing face to face with someone from your target audience, The tone of voice for having a personal conversation. You’d certainly know how to express yourself. Now apply this to your email. You can choose between an informal, colloquial tone and a more formal, impersonal one. The more informal tone creates a sense of being on equal footing, while a formal tone is especially appropriate if your brand also pursues a more formal image.
Additionally, you should choose positive and friendly language for your email and include active calls to action. The targeted use of action verbs helps with the latter. Always keep the added value for the reader in mind and try to convey this linguistically.
Email structure: How can you make your email easier to read?
Once you’ve identified a relevant topic and written it in the ghana phone number library appropriate style, it’s time to structure your email. The general rule is: less is more. Sections of a maximum of three, relatively short sentences are ideal for readability and comprehensibility.
In addition, more and more readers are using mobile devices to check their emails. The tone of voice for Shorter sections can be displayed well even on small screens, but longer ones can quickly become confusing.
In addition, use bold and italics as well as bullet points to highlight important points and increase clarity.
Email design: How can you reflect your company’s style?
In email marketing, it’s not just the content that matters. Its presentation determine which version generates more conversions should also be coherent. The design, in particular, can motivate readers to read with visual stimuli and also create recognition.
The same or similar images and language used in your email contribute to this. Your logo, branding elements, and corporate colors give your emails your company’s style.
Email templates can help you achieve this in a time-saving manner. However, don’t malaysia data overload your email with design elements; you don’t want to distract from the text. Instead, try to guide the reader with buttons and links, leading them step by step to your recommended action.
Timing: What is the best time to send your email?
Not only the WHAT and HOW of an email are success factors, but also the WHEN of sending plays a role.
Early in the morning, emails about events and special offers are primarily opened. The tone of voice for During regular working hours, roughly between 9:00 a.m. and 6:00 p.m., the primary focus is on work. Marketing emails receive little attention during this time. After work, the situation is different, as employees wind down for the day and are more likely to return to their emails. Therefore, your emails have a greater chance of success in the morning and evening.
Additionally, the optimal time naturally also depends on your persona and their daily routine. So let both factors determine the timing of your email.