Cold calling and hard selling are a thing of the past; marketing,, and service are today. is the answer to current user behavior: What is inbound sales? Users actively search online for the best solution for their personal problems and are therefore significantly better informed about products and services than they were a few years ago. The buying process has transformed – it’s high time to adapt your sales process. Inbound sales is the key word here, but what exactly does it mean?
What exactly is inbound sales?
The definition of blend , an English inbound agency and Hubspot partner, relates finland phone number library inbound sales processes to the overarching term inbound marketing :
Inbound sales is, in essence, the application of the buyer-centric philosophy behind inbound marketing to the sales process, all the way to the point of purchase.
Inbound sales, the methodology of inbound marketing is applied to a company’s sales process. The customer and their personal needs become the focus. Your sales staff no longer simply assume that their product might be of benefit to a lead.
On the contrary: Through digital processes, you and your sales team find out how artificial intelligence helps your company! understand the customer’s problem and know exactly how to solve it. This allows you to design and implement a personalized sales approach that is precisely tailored to the potential customer and, in the best case scenario, influences their purchasing decision.
Do you know your ideal customers? And what their customer journey looks like?
To successfully complete a buying process, your goal is to know your buyer intimately. Only then can you address their personal wishes and needs and ultimately influence the purchase decision.
Since the potential customer has a whole range more options available to find out about you than vice versa, an information asymmetry initially arises.
But as soon as a potential customer starts interacting with the content you provide, What is inbound sales? they create a digital profile of themselves. In this profile, you collect all the information you can gain from their actions.
These are, for example, comments on your blog articles, pages visited or personal malaysia data information that he has provided to you by filling out forms.
Analyzing this digital profile allows you to identify the challenges—pain points—of your ideal customer and address them precisely. The more precisely you understand your lead’s pain, the better you can address it.
Surely you’ve already defined your ideal customer(s)—your persona(s) —if you’ve decided on the inbound marketing method? If not, we recommend this free checklist .