2022 marked Orgânica with great achievements! It was an incredible year, in which we were crown with the highest place on the podium of the Limitless RD Station Award . Yes! We took 1st place in the Best Agency category at RD Station, which recognizes us as the Digital Marketing agency that delivers the best results for clients — among 1900 competitors.
Victories like this are the result of the successful results we generate for our clients, through personalized digital strategies and valuable content , guided by a unique methodology.
And before anyone uae telegram data thinks that “in the blacksmith’s house, the spit is made of wood”, the methodology we use for our clients is the same one that has generated significant results for us for over 15 years in the market — and that continues to bear good fruit this year.
That’s why I decided to tell you about some of the impactful results of the strategies we developed and managed in 2023, focusing on generating leads and opportunities for Orgânica:
Content at the heart of lead generation
What you are about to when you do so, your teams will turn to data read is content about results , but more than that, it is about results provided by content! The success of all our actions depends on this understanding, so I brought some initial considerations.
After all, what defines new consumers?
You may have heard some rather empty phrases about “consumers having changed” and becoming more demanding. All of this is just abstraction if you don’t understand what has actually changed — and just getting your business online can be frustrating if you don’t know how to position yourself!
In short, it can be said that new consumers are more empowered. This happens because the Internet breaks down the executive list geographical boundaries between buyers and suppliers. As a result, companies that dominated the market locally now have to compete with other businesses spread across the world. This shift from local to global puts consumers in a privileged position: they can buy from whoever, whenever and wherever they want .
And what does this have to do with content?
Having so many options can be a bit uncomfortable, after all, “with great power comes great responsibility.” Therefore, a key characteristic of new consumers is the fact that they seek out qualified content to guide their purchasing decisions and ensure they make the right choices.
How many times, before making a purchase, have you “Googled it”, looked for information on trusted blogs, watched reviews on YouTube or considered the opinions of experts in your email before deciding on the “ right purchase ”?
In general, there is a purchasing journey to be follow until the credit card is finally swipe.
Companies can also empower themselves in this context, producing content that attracts potential customers , stimulates desire for products and services, generates leads and promotes increased sales.
How we do it at Orgânica
Our strategies are data-driven and start with defining an ideal customer profile (ICP) to create relevant content to connect the purchasing journey to the sales funnel.
We explore different points of contact according to the affinity with the profile of each audience and, thus, we attract more visitors, generate leads at different stages of the journey and create stimuli in multiple channels so that they advance to the purchase phase .
And that’s how we achieve excellent results for companies like Cresol, Grupo Panvel and Bettanin — results like these that I’ll tell you about right now!