I’m back on the blog today to explain about link building . If you’re interested in Digital Marketing , you’ve certainly come across this term before!
And this is no surprise: considered korea telegram data one of the most important techniques for search engine optimization ( SEO ), it is very important for taking a website to the top of Google .
Want to know what link building is and everything it can bring to your business? Then keep reading and let’s expand your knowledge together!
After all, what is link building?
Link building is the practice of obtaining links that point to a specific page on a website (also known as inbound links). When translated literally, the term means “ link building ”.
You may have noticed that, while key features of unitalk you read texts on the Internet, you regularly come across links that will take you to other pages , right?
These links pass authority from one page to another, which can make a difference in Google positioning and makes this technique very valuable!
How important is link building for a website?
Search engines have robots that scan china numbers the Internet when a user makes a search. They list the websites that match the search in order of relevance , ranking them on the results page — the SERP .
This space is highly contested by corporate websites, as it tends to bring great results for companies that reach high positions .
To achieve this, there are ranking factors , and link building is one of the main ones!
Imagine a room with ten people in it. An eleventh person enters and asks the following question: what is the most beautiful color?
Next, one of them says it is blue, three say it is green and six say it is red. In this case, we can conclude that red is the most beautiful color, since it was the one with the greatest number of references .
This is exactly how it works on the Internet: when many links point to the same page , it gains ranking points on Google !
But, going back to the example, let’s suppose that one of these people was none other than the painter Vincent Van Gogh. In this case, his opinion would carry more weight than the others because he is a reference on the subject .
Again, the same thing happens on the Internet: sites with good page authority have more influence when they link to others!
Tip: 8 tips to make your company appear on Google
Benefits of link building for your company
Since a large part of a successful SEO strategy depends on users finding your brand on the Internet , link building is a great way to turn that plan into reality!
Now think about conquering online spaces , which present your brand to new customers , like the movements of pieces in a game of chess.
The objective is to dominate the board , square by square, taking into account the opponent’s next steps and controlling his spaces over time, cumulatively.
SEO and link building create a “snowball” effect equivalent to expanding your authority on the board, thus increasing the number of people who make up your audience and the relevance of your brand, with regard to becoming a reference in your niche .