Selling digital products , such as online courses and e-books, has become a great business opportunity on the Internet. It is the path that many have chosen to follow, whether to earn extra income or to invest fully in a career as a content creator.
Inevitably, popularity also increases competition in the sector. Therefore, it is necessary to know how to promote information products and set up a promising lead generation and qualification strategy to maintain a good flow of conversions and achieve the established goals.
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What are infoproducts?
Infoproducts are digital items with informative and educational value that can be sold, shared and consumed self-service and routing exclusively on online platforms . This “merchandise” can be found in formats such as audio, video, text or image. However, in all of them, it is essential that the content enriches the experience of those who consume it.
In general, an infoproduct does not generate tangible and concrete rewards; its potential is slightly subjective. The idea is to share an experience, teach a strategy, promote a practice or generate engagement for a certain subject. In other words, to share knowledge and build authority on a central topic.
For information producers , who china numbers are the people who create this rich material, the return can be financial or not. On the one hand, creating and selling an information product is an opportunity to generate extra income . On the other hand, offering free content is an interesting way to promote a brand and establish itself as a reference within a market segment.
Types of infoproducts
Infoproducts can be found in different formats. Among them, the following stand out:
- E-books ;
- Webinars;
- Audiobooks;
- Podcasts;
- Video classes and tutorials;
- Mentoring programs ;
- Online consultancy;
- Coaching;
- Online courses .
Tip: Digital Marketing Consulting: what can it do for your company?
Why invest in promoting information products?
Investing in the creation and sale of information products is an opportunity to generate income on the Internet , with scalable sales, a high level of engagement and total identification with Digital Marketing strategies . People are increasingly connected and knowledge is as important to them as socialization and entertainment.
With the right niche and good planning , the infoproducer establishes himself as an influencer and can boost the success achieved by each product launched.
Even if the content is offered free of charge to the public , the engagement and attention it receives from them is enough to attract important partnerships .
Additionally, many brands work with influencers to attract interest in their products, either through sponsored posts or through an affiliate program.
In any case, the chances of a return with a low investment are promising and capable of supporting future launches.