A quick and easy tactic is to use a list of all your top-performing audiences or current customers to create a lookalike audience list. Review your highest-converting campaigns and create audiences similar to the leads you generated with those campaigns. Alternatively, if you haven’t run any highly successful campaigns, you can use your existing customer list or a segment of your high-value customers and create a lookalike audience based on them.
If your customer match audience
Studies show that up to 38% of leads entering job seekers data your database could be invalid or fake. Lead validation and cleansing is not only a good practice but also essential for improving the performance of your marketing campaigns. You can periodically remove invalid leads manually or use a tool like Driftrock, which will do it automatically.
Create Exclusion Lists
Make sure you’re not spending your advertising learn from cornell’s brightest minds budget on the wrong people. For example, if you’re running a campaign targeting people who didn’t convert on a specific landing page, be sure to exclude those who did convert from your audience.
Keep Your Segments Up-to-Date
Keeping your audience lists up-to-date is essential for most Google remarketing strategies. To ensure your campaigns are relevant, you need a way to contact lists automatically update your audience lists, such as Driftrock’s Google Customer Match Audience Sync.
Automatically Manage Your Bids
Automatically syncing your audiences allows you to increase or decrease advertising bids for certain segments of your database.