The first sale is an exciting event that seems simple, but only you know how much work lies behind it. You have prepared the product, developed a strategy, launched the site and are ready to make deals with your first clients. To prevent this moment from turning into a long and painful struggle, check out 12 foolproof ways to make sales from a newly launched site.
It cannot be said that all the tips and recommendations are absolutely universal and each of them is a 100% guarantee of profitable trading, but you will definitely find those in the list that are ideal for you. Use them, combine, supplement and the result will not take long to come.
1. Use email newsletters
An email to subscribers announcing the launch of a product and introducing them to the product is a great way to start your relationship with potential customers. Don’t push the email to make a purchase, just be helpful and simply show the value of the product.
Mention in the text, for example, that the product is planned to arrive, and provide the opportunity to get on the early list or pre-order on favorable terms. According to statistics, e-mail newsletters as a marketing tool are effective in more than 50% of cases, so it definitely makes sense to spend resources on it.
2. Involve friends and acquaintances
A dozen or so of your active friends and relatives may well become the first PR managers of your company. Ask each of them to share your site on their social media pages, tell them about products, discounts, promotions or bonuses. Among your acquaintances (and their number can be measured in hundreds, if not thousands) there will certainly be interested parties, that is, the first buyers.
Personal touches and recommendations that are valuable to social media users are virtually guaranteed to get you your first sales
3. Send free samples
It’s hard to overestimate the influence of fashion bloggers and journalists on today’s audiences – many of them have impressive numbers of followers on social networks, as well as a loyal circle of users of their own websites.
Once you’ve identified bloggers who have some connection to your niche or industry, reach out and show your respect for their work with a small gift. When influencers (ideally industry experts) endorse your product, it significantly increases its status in the eyes of your potential audience.
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4. Start your own blog
A blog related to your website, online store or product itself is a virtually unlimited content marketing potential. Valuable and useful information creates interest and trust among the target audience. Blogging provides an opportunity to share posts on social networks, helps to rise in search engine rankings, and allows you to answer current user questions about products and the industry with individual articles.
If you can put content marketing to your service and create texts on a regular basis, the expected effect will be true and long-lasting.
5. Launch social media advertising
All social networks have a set of advertising tools that you can use for your own purposes. With Facebook, for example, you will have to bother with setting up parameters when launching an advertising campaign, but it is worth it. For the sake of sure first sales, you need to:
- correctly define your target audience to avoid wasting your budget;
- carefully compose an advertising message that is effective and catchy, so that it does not go unnoticed in the wide flow of posts;
- choose the optimal time to launch advertising, taking into account demographics, time of year, day of the week, in order to achieve the highest possible results.
And this is just the beginning. Advertising on Instagram and Facebook will easily bring the first sales, but only if you approach it correctly. It is best to start with small budgets and test different options.